I'm a graphic + UX/UI designer and recent grad from the University of Minnesota with a BFA in Graphic Design and an emphasis in product design. I am passionate about creating meaningful experiences and finding solutions to complex problems. My main love for design, however, comes from connecting and collaborating as part of the design process.
Due to client confidentiality, some of my latest and greatest work isn't currently on display.
Leverage Robotics is a robotics company based out of Minneapolis, MN. I developed the brand around the company's mission of providing high end technology in practical applications.
I used early concepting to determine what direction the client wanted to go in terms of feel and aesthetic. The logotype represents the sleek yet bold and utilitarian aspect of the brand while the logo plays off of a less obvious representation of "leverage" iconography. The copper accents represent precision, emphasizing a high end practicality to the brand's overall look. The white space is used to create a more serious tone, while color pallet of greys help compliment the minimal use of copper.
Drawn with charcoal, "Henry" measures at 18x24 inches.
This drawing was intended to be a portrait study focusing on the fine details of the human face. Henry's features were inspired by Carl from up in more accurate proportions. Charcoal is my personal favorite medium and to me, I see eyes as being the most expressive part of our body. My favorite part about drawing portraits, this one in particular, is the eyes. I believe traditional art is perhaps the most important aspect of the design world in today's technology-oriented society. Keeping intact traditional practices allows for a more open-ended approach.
Blaze is a ficticious oven that utilizes smarthome technology similar to the Nest, Phillips Hue, and the Amazon Echo. From the Blaze app, users are able to control features of their oven remotely, such as preheating and cooking customizable heat and timer settings.
The process began by researching and physically interacting with smarthome products before creating three different detailed personas to better understand the needs of the potential audience. Following the personas were detailed situations developed for testing purposes in which the app will be used by users. Low-fidelity prototypes were created for testing of the initial interface/wireframe. Testing methods used for the first round were think-outload and a post-testing Likert scale questionaire. Once initial changes were made, a mid-fidelity version of the app was created to conduct further testing to ensure the logical user interface and user experience. The final round of testing was on the high-fidelity design, ensuring the final interface was successful and effective.
Snow Socks is a ficticious brand of thick, warm winter socks. With each purchase of a pair of Snow Socks, a portion of the proceeds go to artic conservation. The design is intended to represent the clean purity of snow, and the logo was developed as a minimal polar bear face. The design of the brand is bold and effective in its simplicity. While the slogan implies the action to save the polar bears which are in danger of losing their habitat, the overall product was created to save its importance to our planet. The packaging is to represent the high-end quality of the socks, and an informative description of the brand's purpose can be found inside the packing, beneath the socks once they are removed.
Pettermint's Mints for Dogs are a ficticious brand of breath mints made specifically for dogs. The design includes three different flavors: spearmint, lavender, and cinnamon, along with a point of purchase display piece to showcase the product at a local pet store. The brand is intended to represent the desire of luxury for your pet. Pettermint's is a high end product, made with all natural ingredients to ensure maximum health and breath benefits for your dog. The design reflects the mix between a vintage style and a modern, minamalist appraoch. It was designed to be clean, elegant, and desirable with a splash of playfulness with the use of stripes.
TypeCon is an annual conference presented by the non-profit Society of Typographic Aficionados (SOTA), an international organization dedicated to the promotion, study, and support of typography and related arts.
The design is intended to be used as a program that will be given to guests attending the conference. The book consists of 32 pages, 8 of which can be represented above, including the cover. Typefaces used are Garamond and Avenir Next, creating hiearchy between the serif/san serifs as well as the weights. The design is intended to harbor a minimal grid layout system for optimized readability, and the spot color used reflects the retro-modern style of the book's accents.
A book redesign of George Orwell's Animal Farm, including a bookstore poster and bookmark. The design focuses on the simplicity of the two sides: the people and the animals. By the end of the book, the lines are blurred completely. When concepting ideas, I focuses on the last quote of the book: "The creatures outside looked from pig to man, and from man to pig, and from pig to man again; but already it was impossible to say which was which." The design of the jacket focuses on the obvious black and white of the two sides, while the poster and bookmark slowly emphasize the perspective shift.
Happy Hive Honey Co. is a ficticious line of dessert, gourmet honey spread. The three flavors include Blissful Blueberry Pie, Perfect Peach Cobbler, and Appealing Apple Crisp. The 9 oz. hexagon jars mimick the shape of a honey comb while creating an interesting yet user friendly design. The packing is intended as a three-flavor gift set to be sold at higher end, boutique-like store.
Citri is a ficticious brand of citrus-infused vodka. The brand represents a high end, luxury drink that can either be used as a mix or enjoyed on the rocks.
The logo was created to encompass the tropical aspects of the fruit while maintaining a sleek, sophsiticated allure. The heavy use of black through white space creates mystery and an identity that can be easily recognizable. The brand utilizes both a logo and a logotype to cater to different applications. Also pictured is a concept of the brand's packaging and the style of Citri's product photography, and a preview of the branding guidelines.
In designing a typeface, the perameters were to choose a short film from https://www.shortoftheweek.com/ and cater the design around the themes and the feelings of the film. I selected the short film See You Around because it had a lot of relatable emotions surrounding it. It captured the heartache of an ended relationship, the awkwardness of facing your ex, and every strange thing that happens in between. Overall it was quirky, simple, and relatable, which was exactly what I intended on capturing when designing my typeface.
My typeface draws inspiration from traditional fonts such as Avenir Condensed, Century Gothic, and Helvetica Neue, while also combining new elements that utilize the quirky features from sites such as DaFont. The end result of my typeface is a tall, narrow font that emphasizes the use of half circles, a low x-height, and a thin line weight. The ascenders and descenders represent a smaller version of the curve used as a base in both the lower and upper-case levels. There are very few harsh angles in the alphabet, as the letters are meant to be easy to read while also creating a visual interest. When using the typeface in copy, utilizing the uppercase alphabet is aesthetically preferred for shorter fragments. The uppercase letters are meant to create a more commanding presence than their lowercase counterparts, which use a simpler form.
The film can be found here.
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